http://www.andiamnotlying.com/2008/murky-coffee-arlington-hold-that-espresso-between-your-knees
A lot of the comments are saying things like “Starbucks wouldn’t be so popular if baristas like this guy weren’t such dicks.” I don’t think that’s true; I think it’s popular because:
– They intentially prepare their coffee in a very specific way that makes their coffee taste very dark (i.e. burned). Like McDonalds food can never be mistaken for anything else.
– A lot of people seem to care more about familiarity than finding the -best thing- or -unique local thing-. I was shocked to learn that a friend of mine went on vacation and ate at TGIFriday’s several times. Some people just like to do what they know, not trying unknown things. Also known as the Applebees Effect.
– Because it is more expensive than regular coffee.
For me, SB is still the best cafe outside the Uni simply because they are the only smoke-free place in Zurich. Lame.